Section

Instagram Marketing

A conceptual 3D illustration of an Instagram heart being split, symbolizing the algorithm's new separation of original and duplicate content.

Instagram’s Aggregator Crackdown: The New Physics of Original Reach

Instagram's latest update aggressively penalizes accounts that primarily repost content. We examine the technical nuances of the duplicate content penalty and provide a roadmap for maintaining reach through original production and high-value curation.

14 hours ago · 6 min read

Editorial illustration depicting the end of mass-reposting on Instagram with a gravestone for the repost icon.

Social Media Strategy·How-To

The Death of Mass-Aggregation: Navigating Instagram’s New Penalty for Duplicate Content

Instagram is aggressively deprioritizing unoriginal content. Learn how to pivot from a curation-heavy model to a high-reach 'UGC-plus' strategy without losing your existing audience.

14 hours ago · 8 min read