Reach the desk

Newsroom tips

Spotted a platform change before it was officially announced? Saw a creator quietly testing a new ad format? Have leaked metrics from a campaign you can document? We protect sources, and we'd love to hear from you.

tips@smm.upalret.online — encrypted email is fine; mention "Signal" or "PGP" and we'll respond with details.

Corrections

Find a factual error? We correct fast and we credit the correction. See our editorial standards for how we handle revisions.

corrections@smm.upalret.online

Pitches and guest contributors

We occasionally publish guest pieces from practitioners with a concrete take and original data. Pitches should be a single paragraph: thesis, what's new in the argument, and what data or examples you'll bring. Don't send the full draft up front.

pitches@smm.upalret.online

Partnerships and sponsorships

We run a small number of newsletter sponsorships per quarter. No editorial sponsorships. If you're a tool, agency, or platform with a sponsorship request, include audience targeting, budget range, and what you'd want measured.

partnerships@smm.upalret.online

Press

Quoting us, citing our reporting, or doing a profile? We're glad to help.

press@smm.upalret.online

Everything else

hello@smm.upalret.online

Response time

Two business days for everything except tips, which we triage within hours. If you haven't heard back in four business days, your email almost certainly went to spam — send it again from a different address.